Partnering with Atlantic Canadian Dealerships for 2026 Vehicle Campaigns

As dealerships across Nova Scotia and New Brunswick begin planning their 2026 new-vehicle campaigns, I wanted to share a bit about the kind of work I’m hoping to create more of in the coming year.

Last year, I had the opportunity to collaborate on a campaign with Porsche of Halifax. What began as a locally focused creative project ended up reaching audiences far beyond our region. The campaign gained international recognition and was later featured as one of Porsche’s most-liked posts of 2025.

That experience reinforced something I’ve believed for a long time — when strong creative direction is paired with a clear marketing strategy and thoughtful brand alignment, local campaigns can have a much broader impact than many teams expect.

Before focusing fully on photography and creative production, I spent several years working in automotive marketing. That background continues to shape how I approach dealership partnerships today. I understand the realities of launch timelines, local market positioning, and the role OEM incentives can play in supporting regional initiatives.

I also understand what it takes behind the scenes to execute campaigns that align with OEM requirements — from following brand playbooks to ensuring deliverables, timelines, and usage terms are met so dealerships can successfully qualify for and recover their incentive funding.

Because of this, my role in a project extends beyond producing visuals. I work collaboratively with teams to help develop creative that reflects both brand standards and the local market — content that feels intentional, strategic, and capable of building meaningful attention around a vehicle launch.

There is a significant opportunity right now for dealerships in Atlantic Canada to invest in campaigns that feel more story-driven and connected to their communities. Buyers are engaging with brands differently than they did even a few years ago, and locally produced creative can play a powerful role in shaping that experience.

If you are part of a dealership team in Nova Scotia or New Brunswick and are beginning to explore ideas for 2026 campaigns, I would genuinely welcome the opportunity to connect and start a conversation.

Let’s create work that builds real momentum — both on the road and in the market.